Creating Content for Your TV App
As you take the first steps in creating your TV App, there are 3 questions you need to ask yourselves:
- Who are we creating content for?
- How are we going to create the content for our TV App?
- What content are we going to distribute to our TV App?
The first question that you have to answer is who are you creating content for. Many people want to use a TV App as a front door to their church or ministry, but often it lives in the middle of your ministry funnel. People don’t often stumble up TV Apps, but as they connect with your ministry they value the opportunity to consistently consume your content in the most effective and convenient way.
As you consider the how you are going to create content for your TV App, quality cannot be undervalued. When it comes to mobile video, quality is often not as important; but when it comes to TV video this becomes a bigger issue. A low resolution video can look great on a phone, but when expanded on a large screen television it can look very pixelated. Also, audio quality is critically important on a TV as the large speakers on a TV need a fuller high quality audio mix. Know that these are all things that can be created inexpensively, but mostly require an attention to detail and a higher value on quality.
So, as you consider some of the content that your ministry might create, here are some suggestions:
- Live Streamed Services/Events
- On-Demand Messages
- Small Group Resources
- Worship Music
- Announcement Videos
- Training Videos
This list could go on. My encouragement is to not put any and every video that you make on your TV app. Be strategic to put the optimal content for those viewing on a TV. The navigation on a TV is different than a website and you want to keep things as simple as possible limiting the clutter.
One of the great things about the TV App platform is how flexible and dynamic the platform is. When you want to make a change in even your menu layout and navigation you have that control and it does not require an app update. It is extremely simple and very easy to manage.
Nils Smith, Co-Founder